Cloud rap (also known as trillwave) is a subgenre of hip-hop that emerged in the late 2000s to early 2010s, drawing influences from trap, ambient and new age music to create a hazy, dreamlike, atmospheric and relaxed production style through the extensive use of reverb and ethereal chopped samples. The subgenre was originally pioneered by artists and producers such as Lil B, Clams Casino, Friendzone, Main Attrakionz, Viper, Metro Zu, and SpaceGhostPurrp #cloudrap #trillwave #targetaudience #xyzb