Forbes contributors publish independent expert analyses and insights. Defining B2B fintech requires going back in time a few decades. If we look at the evolution of B2B fintech, we are effectively on ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Online B2B distribution? Amazon’s foray into B2B distribution worked fine for simple products like paper towels, but the moment specs get tricky, its model breaks down. Most industrial products live ...

A B2B campaign, also known as a business-to-business campaign, is a marketing program in which a company offers its products or services to other businesses, rather than to consumers. In B2B campaigns ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when ...

As part of The Drum’s B2B Month, jurors from The Drum Awards for B2B reveal what the strongest work gets right and where teams need to evolve to meet rising expectations. To understand what ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

COVID-19 cemented e-commerce into everyone’s daily habits in 2020, and as we look ahead, B2B e-commerce is quickly becoming the next frontier for founders and investors. The pandemic pushed businesses ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media? Those crafting B2B social media marketing programs should consider employee ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...