A sales and marketing plan guides entrepreneurs to success by walking them through the process of gaining new customers and bringing revenue in the door. A marketing plan can be used as a stand-alone ...

Many SaaS founders and marketing leaders wonder what the best structure is for their marketing teams. Although establishing well-defined marketing teams can be challenging, with the right team ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...