Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top experts ...

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are definitely ...

A good SEO strategy is a must-have for any business striving to stand out in search engines. But for the brick-and-mortar outlet that relies on local customers to survive, it's local SEO that makes ...

When creating an SEO strategy for your business’s website, remember the value of reaching your local audience. In fact, local traffic is often the most valuable type of traffic for your website.

One of the most effective forms of marketing is through video, and in an era where the video medium is becoming more accessible and common, it’s a fantastic way to reach your audience. Video is much ...

Small, hands-on businesses can skyrocket revenue with savvy local SEO tactics, as almost half of Google searches show local intent. Claiming and optimizing a Google Business Profile (GBP) is pivotal ...

Let’s look at what Google has done in 2015. Say you type “best florists” in the search bar, listings to your query will come in the following fashion: So, if you own a florist business and own a ...

Mastering local SEO is now important for capturing attention in a competitive environment as more Iowa companies move to an online-first strategy. Local SEO—search engine optimization catered to a ...