A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...

Plugged in and relevant B2B influencers can still impact an entire landscape. Organizations previously unfriendly to remote work suddenly have had to establish an entirely remote organization ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

EVANSTON, Ill., May 24, 2022 /PRNewswire/ -- UniformMarket, the Illinois-based leading SaaS eCommerce platform for fast-growing B2B businesses in the uniform, medical equipment, footwear and apparel ...

SINGAPORE, May 15, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific ...

With 2012 stretched out before us, it’s a perfect time for B2B marketers to make sure that the year ahead is poised for success. By now you have laid the groundwork, and have clear learnings from your ...

As I previously discussed in my two-part series on B2C customer retention, It costs more to acquire a new customer than to retain an existing customer. The same holds true for relationships with B2B ...