When telecom giant Vodafone came out with the ZooZoos in the year 2009, they took the audience by storm. As a child, watching these strange beings speaking in a strange tongue (that somehow made sense ...

The study found no effects of animation or rotoscoping on perceptions of drug risk or benefit, comprehension, or behavioral intentions. Animated advertisements resulted in more negative attitudes ...

Businesses across different industries are always looking for the most creative and unique way to advertise their products and services. They often consider advertising as an additional opportunity to ...

It started off as an identity for a brand as a brand mascot. Who can forget the ‘Amul Girl’ cooing ‘utterly butterly delicious’ or the hapless Chintamani, even the roly-poly Pillsbury Atta’s ‘Doughboy ...